As the gift-giving which characterises the festive season reached fever pitch last week, it dawned on us that with most … Continue reading Appreciating your Customers
A rather heavily built man walks into a supermarket pushing a large plastic Supercart ® trolley. He is one of … Continue reading Building your Brand by listening
During the SME International Expo, which was held in October 2012 at the Rainbow Towers Hotel in Harare, one of … Continue reading What are great brands?
A smartly dressed lady walks past an airtime vendor near Highfield 1 High School gate on her way to work. … Continue reading Distinguishing your brand through value