In the past Zimbabwean enterprises which desired to be taken seriously by the market were supposed to have postal addresses … Continue reading Using your website to market your brand
Language plays an important role in the marketing of brands. This is because marketing communications is mainly about the use … Continue reading How to use local languages and slang in advertising
As 2017 winds to its end, one cannot help but cast an over the shoulder glance at it and note … Continue reading Advertising trends and dynamics in 2017
In the past the local authority public relations manager or officer’s roles included writing articles for the city or town’s … Continue reading The evolving role of the local authority PR Manager
Colour is an indispensable part of any brand irrespective of type. This is because colour plays a key role in … Continue reading How to use colour in brand building
Following the realisation that most residents could no longer pay their rates owing to the prevailing economic challenges, most Zimbabwean … Continue reading Place brand marketing for local authorities
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?