Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?
One of the biggest challenges that Zimbabwean SMEs face in building and marketing their corporate and product brands is lack … Continue reading Using content marketing to market SME brands
Since the appointment of popular sungura music ace Alick Macheso as a humanitarian ambassador for the Zimbabwe Red Cross society … Continue reading Celebrity branding: Using brand ambassadors to build your brand
Following our post last week on using motor vehicle bumper stickers we received requests from two blog followers who asked … Continue reading Using your motor vehicle wraps to market your brand
Signage plays an important role in most enterprises. Whether your business operates from your own business park or from a … Continue reading Signage and your brand
The FinScope MSME Survey Zimbabwe 2012 recommended that stakeholders needed to support SMEs to market their products and service. The … Continue reading Using Technology to market your SME brand