As 2017 winds to its end, one cannot help but cast an over the shoulder glance at it and note … Continue reading Advertising trends and dynamics in 2017
In the past the local authority public relations manager or officer’s roles included writing articles for the city or town’s … Continue reading The evolving role of the local authority PR Manager
Colour is an indispensable part of any brand irrespective of type. This is because colour plays a key role in … Continue reading How to use colour in brand building
Following the realisation that most residents could no longer pay their rates owing to the prevailing economic challenges, most Zimbabwean … Continue reading Place brand marketing for local authorities
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?
One of the biggest challenges that Zimbabwean SMEs face in building and marketing their corporate and product brands is lack … Continue reading Using content marketing to market SME brands
Since the appointment of popular sungura music ace Alick Macheso as a humanitarian ambassador for the Zimbabwe Red Cross society … Continue reading Celebrity branding: Using brand ambassadors to build your brand