Colour is an indispensable part of any brand irrespective of type. This is because colour plays a key role in … Continue reading How to use colour in brand building
By Natasha Heiberg Adapted from http://www.blog.markex.co.zw There is no doubt that gift giving is another way to strengthen bonds with … Continue reading The impact of corporate gifting in business
Heritage can be defined as a connection with the past. This association can be in terms of people, places, purpose … Continue reading Leveraging brand heritage for marketing purposes
The counterfeiting of brands is a common challenge the world over. According to the Counterfeiting Intelligence of the Chamber of … Continue reading Dealing with brand counterfeiting
Brand slogans form an important element of a brand’s visual identity. The word slogan comes from the Scottish Gaelic word … Continue reading The role of brand slogans in brand building
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?
Every service brand desires to give its customers wowing brand experiences. So too do manufacturers of fast moving consumer brands … Continue reading Small little things: A source of great customer experiences