In the past the local authority public relations manager or officer’s roles included writing articles for the city or town’s … Continue reading The evolving role of the local authority PR Manager
By Sam Hlabati The value of giving the customers, current and prospective, a memorable service is what drives the sustainability … Continue reading Who is your brand ambassador?
Research in customer service or experience has established that one out of every four business transaction result in customers being … Continue reading How to retain your upset customers
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?
The prevailing liquidity crunch is pausing a serious challenge to many brand marketers as disposable incomes have either dwindled or … Continue reading How to use relationship marketing to retain your customers
Services are taking centre stage in most countries. Whether your enterprise manufactures bricks or operates beauty parlours you cannot avoid … Continue reading Prioritise Service Excellence