In the past the local authority public relations manager or officer’s roles included writing articles for the city or town’s … Continue reading The evolving role of the local authority PR Manager
By Sam Hlabati The value of giving the customers, current and prospective, a memorable service is what drives the sustainability … Continue reading Who is your brand ambassador?
Research in customer service or experience has established that one out of every four business transaction result in customers being … Continue reading How to retain your upset customers
The prevailing liquidity crunch is pausing a serious challenge to many brand marketers as disposable incomes have either dwindled or … Continue reading How to use relationship marketing to retain your customers
Every service brand desires to give its customers wowing brand experiences. So too do manufacturers of fast moving consumer brands … Continue reading Small little things: A source of great customer experiences
Services are taking centre stage in most countries. Whether your enterprise manufactures bricks or operates beauty parlours you cannot avoid … Continue reading Prioritise Service Excellence
A national Customer Service Cross Industry Survey conducted in 2012 by the Contact Centre Association of Zimbabwe (CCAZ) together with … Continue reading Rejuvenating your service brand