Heritage can be defined as a connection with the past. This association can be in terms of people, places, purpose … Continue reading Leveraging brand heritage for marketing purposes
The counterfeiting of brands is a common challenge the world over. According to the Counterfeiting Intelligence of the Chamber of … Continue reading Dealing with brand counterfeiting
By Natasha Heiberg Adapted from http://www.blog.markex.co.za In a busy marketplace, a face-to-face meeting with a potential client can be priceless. … Continue reading 10 Tips for successful exhibiting
Since the dollarisation of the economy in 2009 a number of business organisations have resorted to the use of flyers … Continue reading Flying your brand to the right market
Research in customer service or experience has established that one out of every four business transaction result in customers being … Continue reading How to retain your upset customers
Brand slogans form an important element of a brand’s visual identity. The word slogan comes from the Scottish Gaelic word … Continue reading The role of brand slogans in brand building
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?