Research in customer service or experience has established that one out of every four business transaction result in customers being … Continue reading How to retain your upset customers
Brand slogans form an important element of a brand’s visual identity. The word slogan comes from the Scottish Gaelic word … Continue reading The role of brand slogans in brand building
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question … Continue reading When should you re-brand?
The prevailing liquidity crunch is pausing a serious challenge to many brand marketers as disposable incomes have either dwindled or … Continue reading How to use relationship marketing to retain your customers
Every service brand desires to give its customers wowing brand experiences. So too do manufacturers of fast moving consumer brands … Continue reading Small little things: A source of great customer experiences
Exhibitions are increasingly taking centre stage in Zimbabwe and most sectors of the economy are using them to foreground and … Continue reading How to take part in exhibitions without taking up a stand