2022 marketing dynamics and trends in Zimbabwe
Marketers, brand managers and business executives spent most of 2022 trying to make the most of a year that was … Continue reading 2022 marketing dynamics and trends in Zimbabwe
Marketers, brand managers and business executives spent most of 2022 trying to make the most of a year that was … Continue reading 2022 marketing dynamics and trends in Zimbabwe
The Chinese called 2020 the year of the rat. The rat is viewed as a sign of wealth and surplus … Continue reading 2020 marketing dynamics and trends in Zimbabwe
If one were to summarise the marketing dynamics and trends of 2019, it would be dominated by newsjacking. This is … Continue reading 2019 marketing dynamics and trends in Zimbabwe
The use of company motor vehicle bodies as media for brand marketing communication messages has gained firm root in Zimbabwe … Continue reading 5 tactics to get vehicle branding strategy right
Over the past few years the Zimbabwean market has witnessed an increase in the use of the leveraging of news … Continue reading Newsjacking: The benefits, pitfalls and how to do it
The 2018 marketing year witnessed a number of trends and dynamics as marketers sought to win brand dominance on the … Continue reading Zimbabwe’s 2018 marketing dynamics and trends
This question is often asked by consumers. This is because some people feel that a brand name is a brand … Continue reading What’s in a brand name?
As 2017 winds to its end, one cannot help but cast an over the shoulder glance at it and note … Continue reading Advertising trends and dynamics in 2017
In the past the local authority public relations manager or officer’s roles included writing articles for the city or town’s … Continue reading The evolving role of the local authority PR Manager
Colour is an indispensable part of any brand irrespective of type. This is because colour plays a key role in … Continue reading How to use colour in brand building