Following the realisation that most residents could no longer pay their rates owing to the prevailing economic challenges, most Zimbabwean … Continue reading Place brand marketing for local authorities
By Sam Hlabati The value of giving the customers, current and prospective, a memorable service is what drives the sustainability … Continue reading Who is your brand ambassador?
The Zimbabwean 2017 exhibition season is set to open at the end of March with the Sunday Mail Bridal Expo. … Continue reading Embracing the exhibition season
By Natasha Heiberg Adapted from http://www.blog.markex.co.zw There is no doubt that gift giving is another way to strengthen bonds with … Continue reading The impact of corporate gifting in business
Heritage can be defined as a connection with the past. This association can be in terms of people, places, purpose … Continue reading Leveraging brand heritage for marketing purposes
The counterfeiting of brands is a common challenge the world over. According to the Counterfeiting Intelligence of the Chamber of … Continue reading Dealing with brand counterfeiting
By Natasha Heiberg Adapted from http://www.blog.markex.co.za In a busy marketplace, a face-to-face meeting with a potential client can be priceless. … Continue reading 10 Tips for successful exhibiting